Plus I talk about the new features Google added to GA
Welcome to another change is social media. Yes, live streaming is going to be the new “darling” of social media. 2016 is the year that we see brands divert more resources into live streaming. This means most brands cannot sit on the sidelines and watch anymore. You are going to have to choose the platform. There are a select few out there. The live streaming platforms are Periscope, Facebook live, Blab, and Google Hangouts on Air. They are mostly different from each other. Facebook is trying to own everything on the web and they are dong a good job of showing why. Facebook's dominance will be around for years. 2016 is shaping up to be an interesting year for marketing and social media.
Marketing and Social news discussed:
Snapchat adds emojis to faces
Google updates GA with better Adwords integration
GA has a new report called User Explorer
XHamster and why taking a stand could hurt your revenue
Facebook wants bots to be the new 1-800 number
Facebook rolls out Instant Articles to all publishers
Facebook and live streaming
My speculation of what social media could become
Tools to use:
Messenger Platform (beta)
Facebook Live API
Save for Facebook
How much does a website cost
Goals for Google Calendar
Where do you want to see social media go in the next 5 years?
Like these podcasts? Support me on Patreon!Get bonus content on Patreon
Support this show http://supporter.acast.com/digital-coffee.
See acast.com/privacy for privacy and opt-out information.