April 27, 2016

Social Autopsy is bad for business and the web

Social Autopsy is bad for business and the web

Plus, apps to try and talking about Google Analytics redesign.


Today's Episode

There's a new trend going on in tech. It has only recently started in the last 2 years. The need to police speech. Social Autopsy is one of those bad platforms. They claim it's to keep people “safe,” and making sure people are held accountable for their actions. Except, you can report people anonymously… For business, having your employees on this can be bad. It can hurt your business and maybe keep some bad press. The only solution is to encourage people to have dummy accounts to share their real thoughts without a threat of losing their jobs. In America, we have the first amendment, but we also have people wanting to curb speech. Anything that can be deemed, “hateful,” is silenced. The problem is modern society is so thinned skin. We crave controversy too. It speaks to our lives. We are bored, we hate our lives and try to fill it with the next “outrage.” Unfortunately, businesses can be caught in the middle. Advertising for a popular show that an actor or reality star says something unpopular. Your business could get the public's ire. On the bright side, there's more Marketing Blend. Find out more below!

Marketing News I Discuss:

Google Analytics mobile redesign

Katch is no more

How to deal with short attention spans

Twitter is not doing well and advertisers are noticing

Google adds a meeting button to calendar

The problem with Social Autopsy

Apps/Programs to try:

Beamium

Mailjet

Amplifr

Drift

Chart.js

Adblock Analytics

Ghost Desktop

Capto

Question:

What do you think Google Analytics's redesign?

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